Who made shopping bags this cute? Sandy Liang x BAGGU’s latest collab hits our girly side all over again!
This bag collection is too cute—I want to collect every single one 😍
Key takeaways
- Sandy Liang and BAGGU are teaming up for a second collaboration, and this time they found inspiration at the market?
- From her grandmother’s market memories to the paper stars popular among millennial girls, the three prints are filled with childhood stories.
- Classic nylon shopping bags and pouches get the Sandy Liang girly treatment, making everyday items instantly collectible.
- The collaboration’s official launch time has been announced, so set an alarm if you want to get your hands on it.
New York’s popular girly designer Sandy Liang is teaming up with reusable bag brand BAGGU once again! After their last collaboration received rave reviews, the pair have turned their attention to the market, giving an otherwise ordinary grocery run a sweet, rebellious spirit.
- Related reading: This “Sailor Moon” collaboration is so beautiful: crystal hair clips, gem T-shirts… Sailor Moon looks as if she’s transformed into a dreamy girl!
Sandy Liang has always excelled at turning seemingly cute elements like bows, plaids, and stars into a design language that doesn’t feel childish and even has a touch of streetwear attitude. For this collaboration, she once again drew on her childhood memories, centering on three distinct prints that appear across nylon shopping bags, pouches, and other everyday pieces.
INS @sandyliang
Key print from the second collaboration: #1 Market Plaid
Each print has its own interesting source of inspiration. First is “Market Plaid,” which carries on the visual language of the previous collaboration. Growing up, she often went to the market with her aunts, uncles, and grandmother, giving her a particular fondness for the large plaid shopping bags found throughout everyday life. This time, it comes in blue and pink, with a range of sizes to choose from. The bags are also decorated with small star bag charms, adding a playful detail.
Key print from the second collaboration: #2 Terminator Bunny
The brown “Terminator Bunny” print is one of Sandy Liang’s personal favorites. Growing up, she often watched the “Terminator” film series with her brother, so she found it funny and interesting to bring together these two seemingly conflicting elements. It even has a kind of magic that can lift your mood when you take it out with you.
Key print from the second collaboration: #3 Paper Stars
Last is a reissued print from Sandy Liang’s Fall/Winter 2025 collection, inspired by the paper stars that were popular among girls in school during the ’90s and Y2K era. As a child, she, too, folded thousands of stars and placed them in glass jars to make wishes, so she brought this childhood memory into the collaboration. Interestingly, the fingers folding the stars in the print are Sandy Liang’s own, making a cameo in the design. This little Easter egg gives the print an even more personal, story-filled feel.
The second Sandy Liang x BAGGU collaboration will officially go on sale online via Sandy Liang and BAGGU at 12 p.m. ET on June 3 (12 a.m. in Taiwan on June 4). It will also be available in stores when each location opens, so interested readers should keep an eye out.
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