Sports can be this elegant too: emmi x New Balance takes you from the track to everyday life in style, practically made for high-quality girls
So pretty you’ll want to wear it every day
One of Japanese fashion girls’ favorite brands, emmi has long been loved for its minimalist, intellectual style infused with sporty aesthetics. In its first major collaboration with New Balance, the brand is launching a comprehensive running collection. More than a crossover, it brings together emmi’s elegant tailoring and New Balance’s performance expertise to offer modern women quality pieces that can handle high-intensity workouts and fit into everyday city life.
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The collection features clean, fluid cuts designed for freedom of movement during exercise, along with high-tech fabrics with a subtle sheen that convey emmi’s signature cool, understated mood. Beyond apparel, the collaboration also includes graphic T-shirts, sports caps, and performance socks, covering your athletic look from head to toe and making activewear a stylish presence in street-style photos.
U204L in cool, muted tones
The footwear standout is the collaborative U204L. emmi has blended light gray, creamy white, and soft, low-saturation pink tones into a cohesive colorway. It pairs easily with outfits in a range of colors while bringing out a gentle, feminine feel. For women seeking versatility and comfort, this U204L is undoubtedly one of the quality sneakers most worth picking up for Spring/Summer 2026.
Fresh Foam X Hierro V9
For women who love the outdoors and trail running, the collection also includes a collaborative Fresh Foam X Hierro V9. This professional trail-running shoe is equipped with NB’s strongest cushioning technology and outsole grip. Reimagined by emmi, its originally rugged outdoor look has been softened with a harmonious light-toned palette. Whether you’re making your way along mountain trails or jogging in the city, it lets you move with calm, unhurried elegance.
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