This cloche is a must-have: same style as Felix and seriously cool! ATiiSSU launches the “Desert Cowboy Collection”
Limited-time pop-up in Seoul!
Remember the striking teaser released earlier? Its ultra-avant-garde visuals, including a “headless figure” and “heads bouncing on a display shelf,” immediately set the internet abuzz. The full video raises the tension even further: in the scorching heart of the desert, Felix faces off with a Venus flytrap amid shifting dunes and heat waves, and the collision of energy is seriously cool. The “leather-and-metal hat accessory” born from this confrontation, in particular, completely redefines what we imagine a fashion piece can be.
- Related reading: Korea’s hottest fashion items right now: ATiiSSU opens its first flagship store in Gangnam, and Felix’s favorites and popular styles are almost sold out!
Experimental leather-and-metal hat: the one cool girls are meant to have
The leather hat that appears alongside Felix in the visual film is undoubtedly the highlight. Breaking away from the rigid structure of a traditional cowboy hat, it’s made from premium black leather that is soft yet full of tension. The most eye-catching detail is the metal spikes set where the brim meets the crown, perfectly echoing the impact of Felix’s face-off with the Venus flytrap in the video. Its silhouette changes depending on the angle at which you wear it, creating different dimensional looks. The cool factor is off the charts.
Draped knit cowboy hat: a softer take on Western style
Who says cowboy hats have to be stiff? This collection boldly incorporates knitwear, extending the silhouette through a draped construction. The soft, cozy knit contrasts sharply with the cool edge of leather, creating a style narrative that moves between freedom and tension. The brim is further accented with rhythmic woven details that flatter the face while lending an effortlessly laid-back, fashionable feel. It looks almost too good with either a simple white tee or a long skirt.
Crinkled organza patchwork bucket hat: the beauty of flowing light and shadow
If you like styles with a touch of mystery and ethereal charm, this organza design is sure to set your heart racing. The designer has carefully crinkled lightweight organza and wrapped it around the structured bucket-hat base, creating a sense of movement like desert heat waves. Most distinctive are the crystal and stone embellishments, which refract flecks of light and shadow in the sun, creating a richly layered visual language that balances light, shadow, and movement.
When does it launch?
The new DESERT COWBOY COLLECTION will officially launch on April 28. You can shop it on the official website, and if you happen to be in South Korea, be sure to visit the ATiiSSU limited-time pop-up space, the ATiiSSU Dosan flagship store, or Seoul’s popular ATiiSSU Haus Nowhere Seoul to experience it in person. You can try on Felix’s pieces up close, and there is also a cool AI interactive photo zone where you can explore ATiiSSU’s distinct aesthetic. You can wear, photograph, and play with the collection – this immersive experience really understands what we want!
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