Another great spot to visit in Hannam-dong, Seoul: AMOMENTO launches AMOMENTO + PLUS active line, minimalist lovers’ absolute paradise

Key highlights

• The AMOMENTO + PLUS store in Hannam-dong, Seoul, is located on the second floor at 25 Daesagwan-ro, Yongsan-gu, and is open daily from 12:00 to 20:00.
• The space includes a naturally lit Movement Corner where customers can try on and experience the products in comfort.
• The clothing line features minimalist cuts that blur the line between everyday wear and activewear. Sleeveless tops start at around KRW 98,000 (about HK$560 / NT$2,300).
• POPBEE editors’ take: Unlike traditional sportswear brands, AMOMENTO retains a sense of fashion-forward structure, and accessories such as its transparent tote bag and yoga blocks are well worth the investment.

Lately, while scrolling through Seoul girls’ outfits on IG, I noticed that beyond visiting popular cafes, everyone seems to be quietly checking in at a beautifully sunlit, thoughtfully designed space. A closer look revealed that it’s the new Hannam-dong store for AMOMENTO + PLUS, the activewear line recently launched by Korean minimalist clothing brand AMOMENTO.

• Related reading: Simple basics as fresh as spring water: This Seoul independent brand is a secret favorite among Japanese and Korean girls

Inside the AMOMENTO + PLUS Hannam-dong store

Step into the new AMOMENTO + PLUS store on the second floor at 25 Daesagwan-ro, Yongsan-gu, Seoul, and you’ll instantly forget you’re in the bustling Hannam-dong shopping district. At the entrance, the brand has created an area called Movement Corner, where expansive glass windows and sky-blue tiles bring natural light into the interior. The space was designed to let visitors follow their own rhythm and breathing while trying on each piece of activewear in complete comfort.

Beyond the Movement Corner is a greenery-filled outdoor terrace.

This corner offers a moment to catch your breath before or after a workout, helping you find your rhythm amid a busy routine. It’s unexpected for a clothing store to handle its atmosphere with such care; the space alone makes it worth going out of your way to visit.

Minimalist designs that blur the line between everyday wear and activewear

AMOMENTO has long been loved for its structured cuts and clean lines. This AMOMENTO + PLUS collection doesn’t disappoint either, seamlessly blurring the line between everyday outfits and activewear. Made from soft materials that sit close to the skin, the pieces come in understated earth tones such as deep brown and creamy white, creating an indescribably refined feel when worn.

The collection’s sleeveless racerback tanks and mid-thigh leggings are ideal for stretching in a yoga studio, and they don’t look out of place on the street with a blazer thrown over them. This is the practicality the brand emphasizes: quietly working into everyday life and allowing exercise to naturally fit into a fast-paced lifestyle.

Accessories personally recommended by POPBEE editors

The clothing isn’t the only appealing part of this launch; AMOMENTO + PLUS’s accessories are just as compelling. On the wooden shelves in the store, you’ll find transparent tote bags printed with the brand name. Waterproof, durable, and easy to style, they’re perfect for the gym or weekend outings.

A post shared by AMOMENTO + PLUS (@amomento_plus)

What the editorial team finds most noteworthy about this activewear line is how it breaks from traditional sportswear stereotypes. The seemingly simple cork yoga blocks and massage balls look like works of art in the minimalist space. For women who appreciate quality and design, this collection, priced from around KRW 98,000 (about HK$560 / NT$2,300), is certainly a worthwhile choice to consider when visiting Korea this year.

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