From signed photo cards to straight-up YSL gifts? Rosé set up a birthday treasure hunt in Seoul for her fans!
The ultimate gift turned out to be this!! So jealous of every lucky fan! 🥹
Remember last winter, when Rosé quietly hid 12 signed photo cards around New York City to celebrate the release of her first full-length album, “rosie”? The surprise left many fans feeling envious and touched. Now, this love-filled scavenger hunt has continued into Chaeyoung’s birthday month, officially arriving in Seoul and bringing warmth and laughter back to her second home.
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What Is the Rosé Scavenger Hunt?
The scavenger hunt began because Rosé wanted to share “rosie,” an album that means so much to her, with her fans. For the New York round, she personally selected 12 locations and carefully hid a signed photo card at each one, while her manager or friends quietly captured the gasps and smiles of the lucky fans who found them. Even more surprisingly, some fans who successfully completed the hunt received live video calls from Chaeyoung, making sure every surprise was received. To her, it’s more than an event; it’s like a private little exchange she shares with her fans.
在 Instagram 查看這則帖子
The Album’s First Anniversary: Los Angeles
By December 2025, the album had reached its first anniversary, and Rosé relaunched the game in Los Angeles with an even fuller lineup of gifts: limited-edition hats and T-shirts, collaboration bags, vinyl records, and even signed commemorative glasses. Fans raced around the city following clues, joking that Santa hadn’t even set off yet, while Chaeyoung, who never stops spoiling her fans, was already sending out her holiday wishes.
Images from IG @vampirehollie
February Birthday Month: Seoul
This time, the Seoul round has grown even bigger and more generous. Along with the collectible personal merchandise and signed photo cards from previous hunts, Chaeyoung has added popular pieces from YSL and Puma, brands she endorses, directly putting coveted items usually seen only in magazines and ads into fans’ hands.
在 Instagram 查看這則帖子
Official clues are currently being updated in real time through @vampirehollie’s Instagram Stories. Locations revealed so far, including the filming location for the “number one girl” music video and Seoul Station, were quickly found by fans. When the final gift of the day was discovered, Rosé even appeared in person to give the lucky fan a big hug – a moment more precious than any gift.
Images from IG @vampirehollie
From New York to Los Angeles and now Seoul, Rosé has always thanked her fans in her own gentle way. There are no flashy press conferences or massive promotional campaigns, only thoughtfully chosen gifts and her wish to save the best for BLINKs and Number Ones. Whether or not they find a prize, fans are sure to feel the care she puts into it.
Join the POPBEE Circle and subscribe to the POPBEE newsletter to get the latest updates right away, plus early access to exclusive perks and discounts! Beyond this article, here are a few recent stories also worth checking out:
- The view is too gorgeous: Jisoo and Rosé make a surprise appearance at the Hope premiere
- Breaking the rules of traditional preppy style! ROSÉ personally shows how to wear Levi’s laid-back Loose Prep must-have pieces
- Rosé’s matching pieces belong on your wish list: Tiffany & Co.’s new “Bird on a Rock” winged jewelry is pure romance
