From Love in the Moonlight to the fashion world: Kim Yoo-jung joins the CHARLES & KEITH family!
She’s so gorgeous!
Key highlights
- CHARLES & KEITH has officially announced Korean actress Kim Yoo-jung as its newest brand ambassador. The two will collaborate on new projects in the future.
- Kim Yoo-jung began her career as a child actress and starred alongside Park Bo-gum in “Love in the Moonlight.” In recent years, she has shown a more mature, nuanced side through “My Demon” and “Dear X.”
- Kim Yoo-jung’s off-duty style favors simple silhouettes, soft tones, and clean, polished pairings, perfectly aligning with the brand’s long-standing emphasis on confidence, modernity, and everyday aesthetics.
- Through Kim Yoo-jung’s natural yet distinctive charm, the brand will portray the fashion energy of a new generation of women across diverse settings, from everyday city life and romantic dates to polished looks for getting around.
CHARLES & KEITH is welcoming another exciting new face! The brand has officially announced Korean actress Kim Yoo-jung as its newest brand ambassador, welcoming her to the CHARLES & KEITH family. Her sweet charm and modern style are a perfect fit, and the two will collaborate on new projects in the future.
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Since beginning her career as a child actress, Kim Yoo-jung has built a strong following in South Korea’s entertainment industry with her natural, sincere acting and fresh charm. She starred alongside Park Bo-gum in “Love in the Moonlight,” where her sweet, lively image won audiences’ hearts. In recent years, she has shown more mature and nuanced layers in her performances through works such as “My Demon” and “Dear X,” allowing audiences to see her continued growth as an actress. Beyond her eye-catching work on screen, Kim Yoo-jung’s off-duty style has also drawn attention. With simple silhouettes, soft tones, and clean, polished pairings, she conveys a gentle yet modern sense of style that closely aligns with CHARLES & KEITH’s long-standing emphasis on confidence, modernity, and everyday aesthetics.
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With Kim Yoo-jung officially joining the brand family, CHARLES & KEITH will draw on her natural yet distinctive charm to convey a vision of new-generation women who are elegant and at ease. Whether for everyday city life, romantic dates, or light, polished looks for getting around, her interpretation is sure to bring out a different kind of fashion energy. Fans of Kim Yoo-jung and CHARLES & KEITH can look forward to the new image and collaborative projects she will bring to the brand.
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- Seasonal Bag Guide: Follow Kim Yoo-jung to pick CHARLES & KEITH’s new Fall/Winter arrivals, this Ginevra tote is bound to blow up
- One more bag on your fall/winter wishlist: CHARLES & KEITH 2026 unveils a brand-new collection, lock in these two styles with Kim Yoo-jung
- Chic short hair with full-on retro charm: the teaser for Kim Yoo-jung and Park Jin-young’s new drama 100 Days of Lies is out, and this high-visual duo has incredible chemistry
