Who knew an eyeshadow palette could be turned into a hair tie? One palette for on‑the‑go eye looks that’s honestly so tempting
Who knew eyeshadow could be used like this 😍
Summary
- Beauty brand TIMEPHORIA is launching a brand-new NAVI Eyeshadow Palette.
- The palette features a highly talked-about hair-tie-inspired design that breaks away from traditional formats.
- The first color story, Shades of Abyss, includes 7 shimmer and matte eyeshadows, and the launch also reveals a cushion foundation and lipsticks.
What stands out most about TIMEPHORIA’s NAVI Eyeshadow Palette is how it breaks free from the usual round and square formats, taking the shape of a hair tie in a silver metal case. Rather than something that needs to be tucked into a makeup bag, it feels more like a stylish accessory you can wear on your wrist, making touch-ups easy anytime, anywhere. This hair-tie eyeshadow palette blurs the line between beauty products and fashion accessories.
- Related reading: No more searching for personal shoppers: MAKEUP BY MARIO has arrived at Sephora Hong Kong, and its top 5 bestsellers are here.
View this post on Instagram
Modern minimalist aesthetics: eyeshadows made for everyday wear
The biggest concern with a portable eyeshadow palette is sacrificing practicality to make it smaller, or including too many unusual shades that rarely get used. This time, TIMEPHORIA has focused on easy-to-match shades and portability with everyday situations in mind. Whether you’re quickly applying a base before your commute or deepening the outer corners of your eyes after work, one palette makes it easy.
View this post on Instagram
Wear the “hair tie” on your wrist: the focal point of your makeup bag
Alongside the eye-catching hair-tie eyeshadow palette, the brand’s campaign images also showcase the full silver beauty lineup. The collection includes a bright silver cushion compact with clean, curved lines and a square metal lipstick with a rose motif delicately engraved on the tube. Arranged beside a silver makeup bag and chain bag, the set presents a sleek, modern aesthetic.
Join POPBEE Circle and subscribe to the POPBEE newsletter for the latest updates, and get early access to exclusive perks and special offers. Beyond this article, these recent stories are also worth checking out:
- Who knew moving blush down one finger could change so much? Wonhee’s face-slimming, soft-focus blush that finally saves round, baby-fat cheeks
- No need to hunt for resellers anymore: MAKEUP BY MARIO is landing at Sephora Hong Kong, with the Top 5 must‑buy bestsellers revealed!
- Say Goodbye to Classic Earth Tones! Large-Area Eyeshadow Is Easier to Pull Off Than You Think, Here’s How to Steal the Spotlight at Music Festivals and Parties
