Perfume matters not only because it smells good, but because it can also highlight your personal charm. That is why so many people search for a fragrance that suits them and represents who they are. Choosing different scents for different occasions can also make a better impression or lend a fresh feeling. Since perfume can do so much, it is worth putting some thought into finding the scent that feels destined for you. This editor’s selection includes new releases and classic fragrances from a range of brands, so take a closer look.
Miu Miu’s new women’s fragrance, Miutine, was created by master perfumer Dominique Ropion to capture the rebellious, energetic spirit of the Miu Miu girl. Its playful name riffs on the French word mutine, meaning “rebellious,” and it comes in the brand’s classic diamond-quilted glass bottle in a toffee hue. Built on a classic chypre structure, the fragrance gives a gourmand twist to Mara des Bois, known as the “queen of wild strawberries,” and brown sugar, then blends in gardenia, Bourbon vanilla, and jasmine before settling into a grounded patchouli drydown.
Perfume picks 2. NONFICTION Modern Chypre Collection
Korean fragrance brand NONFICTION has teamed up with French perfumer Yann Vasnier to launch two modern chypre fragrances, DEW & LIGHT and TEARS IN RAIN. The collection reinterprets a classic structure through a contemporary lens, with bright, natural layers. DEW & LIGHT captures morning dew and blooming peonies, while white moss and Akigalawood create a soft, clean impression. TEARS IN RAIN evokes a forest after rain, with bergamot, geranium, and oakmoss creating a deep, peaceful scent.
Perfume picks 3. Aesop Above Us, Steorra Eau de Parfum
Aesop‘s new Above Us, Steorra Eau de Parfum, Above Us, Steorra Eau de Parfum, evokes a starry sky through warm amber notes. Spicy cardamom opens like a meteor streaking across the night, illuminating deep fossilized resin notes. At its heart, cypriol, frankincense, and labdanum bring a warm woody scent, while vanilla, cinnamon, and spicy resins create a mysterious finish. Inspired by Japanese haiku and the starry pattern on the ceiling of Aesop’s Melbourne Aesop store, the fragrance was created by perfumer Céline Barel for those who are untamed yet long for tenderness. It is an ideal choice for bringing a sense of ritual and imagination to everyday life, allowing you to look up at the stars and find inner calm and strength even amid the noise of the city.
Perfume picks 4. CHLOÉ ATELIER DES FLEURS CEDRUS
This fragrance strikes just the right balance between the freshness of the forest and urban elegance. It is made for those who enjoy a simple everyday life yet seek a sense of ritual. Inspired by the spirit of the 1952 founding of Chloé by Gaby Aghion, it pays tribute to the meeting of nature and culture and was created by perfumer Anne-Sophie Barlet. CEDRUS brings out cedar’s dry woody character without being overly bold, instead feeling understated and composed. Apply it after a morning workout or while strolling the streets on a weekend, and it feels as if you are outdoors. Its small, lightweight bottle slips easily into a handbag, adding a touch of fragrance whenever you need it. It is especially suited to those who love nature and the simple pleasures of everyday life.
The brand recently also collaborated with renowned designer Anne-Sophie Barlet on a limited-edition fragrance. Drawing inspiration from cedarwood’s flowing beauty and distinctive texture, she also explored Chloé‘s visual and creative world to bring new ideas to the fragrance bottle’s label and box. It is certainly worth collecting.
Perfume picks 5. CHLOÉ LE PARFUM
Created by renowned perfumer Romain Almairac, CHLOÉ LE PARFUM blends classic rose with orange blossom, introduced to the line for the first time, for a sweet scent that feels like warm sunshine. Citrus, tonka bean, and vanilla add richness without becoming overly sweet. The fragrance comes in Chloé’s signature gold-lacquered ribbed glass bottle, finished with a deep burgundy satin ribbon bow inspired by the Chloé fashion atelier and echoing a rose in full bloom. The 30 ml, 50 ml, and 100 ml sizes are all refillable, making them environmentally friendly as well as elegant. Suitable for everyday wear or important occasions, it expresses the strength and softness of the modern woman.
Perfume picks 6. Dior La Collection Privée Rose Star
The Dior La Collection Privée collection welcomes a new scent: Rose Star, a French rose composition with an elegant, modern feel. Created by the house’s fragrance creation director, Francis Kurkdjian, it incorporates Dior’s signature rose to highlight radiance and feminine charm. Built around rose, the fragrance blends soft woods with fresh fruity notes, sparkling like stars in the night sky, while its packaging retains the collection’s understated elegance. If you are looking for a different kind of rose scent, Rose Star is well worth trying.
Perfume picks 7. Dior Miss Dior Extrait de Parfum
Miss Dior Extrait de Parfum returns to its roots with its signature French romance and rebellious spirit. Created by master perfumer Francis Kurkdjian, this new extrait de parfum is a fragrant statement for confident women.
It opens with sweet, juicy blackberry jam and elderflower, a fruity sweetness with a sparkling freshness that instantly wins you over. The jasmine heart carries on the classic foundation of the original 1947 Miss Dior, yet feels bolder and more uninhibited as it intertwines with woody notes for a modern character. Deep oak supports the base, bringing a rich, sensual woody warmth that slowly settles on the skin. The bottle retains Miss Dior’s iconic “tailleur” lines, with the house’s houndstooth pattern engraved on all four sides and an elegant black grosgrain bow. It is noble and classic. More than a perfume, it is a fragrant love letter to every woman who dares to love and hate fiercely and live wholeheartedly as herself.
Perfume picks 8. CHANEL Coco Mademoiselle
When perfume comes to mind, stylish women are sure to recall Gabrielle Chanel’s words: “A woman who doesn’t wear perfume has no future.” CHANEL has many classic fragrances, including N°5, yet for a multifaceted scent, Coco Mademoiselle cannot be overlooked. In 2001, CHANEL perfumer Jacques Polge drew on Chanel’s youthful nickname, “Coco,” and “Mademoiselle,” a title for a woman with a forward-looking career. Through Chanel’s dual identity and character, he created a fragrance that expresses feminine tenderness and sensuality alongside strength and independence. Two exclusive ingredients interpret jasmine and May rose to bring out its sensual character, while a touch of Florentine iris and seductive amber notes fully express two contrasting yet equally appealing sides of a woman’s personality.
Perfume picks 9. Byredo Blanche Absolu de Parfum
Byredo reinterprets its classic Blanche with the new Blanche Absolu de Parfum, an olfactory ode to skin, fabric, and quiet moments. It captures a harmonious balance of strength and softness, like morning light falling across white sheets, symbolizing intimacy and a sense of belonging. Aldehydes and black pepper open the fragrance, their gentle spice leading to a soft heart of Turkish rose, violet, and watery jasmine. Musk, ambergris, and cashmere wood leave a lingering warm trail on the skin, enveloping you in calm and intimacy.
Inspired by traditional Japanese wood-firing techniques, the bottle features a finely textured wooden cap, a streamlined glass body, and an antique-gold atomizer. Every detail reflects Byredo’s pursuit of aesthetic perfection.
Perfume picks 10. Atelier Cologne Mandarine Fauve
As sunlight casts dappled shadows through the treetops and the air fills with the bright sweetness of bursting citrus peel, Atelier Cologne’s new Mandarine Fauve was born. Madagascar mandarin and Italian green mandarin open the fragrance, igniting the senses with lively fruit notes. Ginger brings an uninhibited spicy dimension at the heart, while balsam fir and patchouli create a deep, lingering base like the quiet afterglow of sunset, expressing the purity and creativity of cologne.
Perfume picks 11. Perfumer H STEAM Clear Scent
Like the first rising morning mist, a wisp of fresh fragrance drifts quietly through the air. Perfumer H‘s latest fragrance, STEAM Clear Scent Eau de Parfum, was inspired by the morning mist the perfumer experienced in the ancient tea forests of Jingmai Mountain, China. It turns the moment between dreaming and waking into a scented poem. Citrus, plum, and coriander bring freshness to the opening, followed by the clean, dewy character of white champaca and violet. Cedar, birch, and green maté form a steady woody base. Like mist and light, the fragrance is transparent yet layered, carrying the stillness of the forest and the awakening of dawn. It is a journey of “scent memory and sensory rebirth,” suited to those looking to reclaim purity and calm in daily life, like quietly bottling a morning in the mountains and awakening inner peace and awareness with a light spritz.
Perfume picks 12. Jo Malone Cypress & Grapevine
Jo Malone’s Cologne Intense collection draws on traditional, mysterious rituals from around the world, using some of the rarest, most luxurious fragrance ingredients to create scents with depth and dimension. Alongside its existing 11 fragrances, the brand introduced Cypress & Grapevine this year. Its fresh aromatic woody opening leads to cypress at the heart and cedarwood in the base, creating a quiet, Zen-like scent reminiscent of burning incense. It makes you feel as though you are deep in the forest, awakening a sense of calm within.
Perfume picks 13. Aesop Aurner Eau de Parfum
Aesop once again overturns expectations of floral fragrances with the new Aesop Aurner Eau de Parfum, a sensory exploration of resilience and strength. Rather than making flowers the focus, it spotlights white magnolia leaf for a distinctive herbal note. Citrus, cardamom, and pink pepper create a lively opening with a metallic edge, while white magnolia leaf and geranium intertwine at the heart for a delicate floral character. Sandalwood, cypriol, and cedarwood form a deep woody base, allowing the fragrance to express its distinctive personality through contrasts, like a scent that drapes the skin in softness and strength.
Perfume picks 14. Aesop Virere Eau de Parfum
Aesop’s fragrances never disappoint. In Virere Eau de Parfum, the brand centers citrus fruits, fig tree, and green tea to stir memories of the most leisurely, carefree moments of slow living. White frankincense, bitter orange, and bergamot lead the opening; green tea, elemi, and pink pepper form the heart; and cedar, maté, and hay make up the base. It makes you feel as though you are in a gentle morning breeze, warmed by sunlight as its warmth and vitality linger on the skin. It is especially suited to a warm, serene temperament.
Perfume picks 15. Le Labo CORIANDRE 39
Have you ever imagined that cilantro, a herb that has always divided opinion, would one day be made into a perfume? Le Labo chose this controversial plant as the theme of its Mexico City Le Labo City Exclusive fragrance. It awakens the senses with spicy lime and aldehydic cilantro leaf, followed by fresh green floral-herbal notes and an intoxicating musk finish. Trust us: even if you dislike cilantro, CORIANDRE 39‘s freshness may surprise you. If you miss the City Exclusive collection’s annual September release outside its home cities, you will have to wait until next year or visit Mexico City to buy it.
Perfume picks 16. Diptyque Orphéon Orphéon
On a corner of Boulevard Saint-Germain in Paris, the former Orphéon jazz bar was once a favorite gathering place for artists, musicians, and poets, bearing witness to a golden era of creative freedom and exchanging ideas. Inspired by this, Diptyque launched the limited-edition Orphéon Eau de Parfum collection, recreating through scent those classic nights immersed in lights and music.
This fragrance captures cedarwood’s warmth, tonka bean’s smooth tobacco-like scent, the fresh boozy note of juniper berries, and jasmine’s elegant aroma. Layered together, they create an olfactory journey through time, taking us back to that Paris bar filled with whispers and laughter, cigarette smoke and rouge. The limited-edition bottle features deep blue with silver accents, inspired by the faceted columns inside Orphéon bar, blending its former splendor with modern aesthetics.
Perfume picks 17. MOSCHINO TOY BOY 2
MOSCHINO’s signature teddy bear perfume returns in a new TOY BOY 2 edition, dressed in a stylish matte charcoal-gray bottle with silver trim for an understatedly luxurious sensory aesthetic. Created by perfumer Jordi Fernandez, this woody amber spicy fragrance is designed for passionate, mysterious men. It opens with a lively burst of ginger, saffron, and Indonesian nutmeg, followed by warm coffee, Egyptian geranium, and Akigalawood at the heart. Myrrh, Haitian vetiver, and deep amber leave a soft, lingering finish.
Perfume picks 18. NONFICTION THE FLOWERS
If you think floral scents can only be soft and romantic, NONFICTION‘s The Flowers collection will overturn that impression. This is not an elegant floral arrangement; it is the scent that lingers after you run through the city. Built around the idea of “reconstructed florals,” the collection blends contrasting fruit, wood, and spice notes to create unconventional scent personalities. From the lightly spicy Gentle Night and grass-like April Cotton to Santal Cream, with its clash of rose and musk, each fragrance seems to name a different side of you. The Flowers collection is for those who want more than simply smelling good and want to speak through scent.
Perfume picks 19. NONFICTION The New Musk Collection
Inspired by musk, NONFICTION’s new The New Musk Collection interprets the subtle contrast between personality and the inner self.
Beige Soft White Musk: Iris root, geranium, and tonka bean reveal a soft, elegant side, like morning light brushing the skin and leaving behind a warm, captivating scent.
Grey Dark Musk: Cypriol, magnolia, and benzoin create a restrained yet intense scent, like a hidden charm in the night, for a deep and lingering sensory experience.
These two fragrances blend perfectly with the skin, expressing a personal charm that follows you like a shadow.
Perfume picks 20. Narciso Rodriguez all of me floral EDP
Narciso Rodriguez all of me floral EDP is a new form of fragrance therapy for city women. Inspired by modern florals, it was created by perfumers Dora Baghriche and Daphné Bugey to express confidence, freedom, and diverse beauty through scent. Its floral layers are delicate, soft yet full of character, making it well suited to everyday outings, dates, or afternoon tea with friends. Once you apply it, you will feel more feminine on the outside and brighter and more confident within, perfectly embodying the free-spirited philosophy of all of me.
Perfume picks 21. Narciso Rodriguez All of Me Intense Eau de Parfum
As a new interpretation of narciso rodriguez’s signature all of me, all of me intense retains the collection’s signature musk while adding rose and geranium. Black iris and elegant Sambac jasmine absolute open the fragrance, creating a rich, layered floral scent. Remarkably, all of me intense Eau de Parfum is made with up to 90% natural-origin ingredients and is certified vegan, so those concerned about ingredients and production can use it with confidence.
Perfume picks 22. Narciso Rodriguez for her eau de parfum intense
Narciso Rodriguez has created the intensely seductive for her eau de parfum intense around its signature musk. Peach and bergamot open the fragrance, intertwining with the softness of white florals and red spider lily at its intoxicating heart. The musky core is heightened, then blended with vanilla, vetiver, and amberwood for a warm, deep finish. The classic pink bottle has been transformed into a deep pink, symbolizing the fragrance’s intensity and allure and its modern feminine charm.
Perfume picks 23. Prada Paradoxe Virtual Flower
In the age of AI, have you ever imagined a fragrance created with artificial intelligence? Prada brings technology together with human intuition, making AI a creative partner in composing the light, lively scent of jasmine in bloom. Paired with orange blossom and the brand’s patented musk ingredient, it creates an energetic, harmonious floral fragrance. Its soft floral scent leaves an endless trail, a fresh fragrance you will want to savor again and again.
Perfume picks 24. Versace Eros Energy
When desire is no longer exclusive to one gender, fragrance can quietly express who you are. Versace Eros Energy is a gender-neutral scent that breaks from the traditional image of “men’s fragrance”: fresh and sexy, without losing detail or elegance. Inspired by the sunshine and sea breeze of the Mediterranean coast, it centers on citrus and aromatic woods, weaving strength with freshness like an energy that is powerful yet gentle. This fragrance is not for one particular image; it lets everyone use scent to define their own rhythm and presence. Whether you are wearing a white shirt and jeans for everyday or a suit and still remembering to put on lipstick for the evening, Eros Energy is just the right personal aura.
Perfume picks 25. Michael Kors Pour Femme & Pour Homme
Michael Kors Pour Femme is an olfactory celebration of elegance and confidence. The lively contrast of citrus and pink pepper outlines the distinctive personality of the modern woman. At its floral heart, Sambac jasmine and rose intertwine with a silky soft, delicate quality for an irresistible charm. Finally, patchouli, vanilla, and musk blend into a warm, long-lasting finish, like an alluring memory that still lingers after midnight in Paris.
Michael Kors Pour Homme expresses the distinctive charm of the urban man through a masculine scent. Bergamot and pink pepper create an uplifting, energetic opening; sage and marine notes evoke the pure scent of a breeze along the Seine in Paris; and patchouli, vetiver, and amber form a steady, sensual base, like a glimmer in the night that is understated yet captivating.
Perfume picks 26. DSQUARED2 ICON
With its ICON fragrance collection, DSQUARED2 tells a scent story about individuality and connection between contemporary women and men. ICON POUR HOMME Eau de Parfum and ICON POUR FEMME Eau de Parfum arrive as a “black and white” pair, like lovers whose differences complement one another: independent, yet closely connected.
The women’s fragrance opens with bright citrus and lively pink pepper, then unfolds into lavish florals of Indian and Egyptian jasmine. A white crunchy praline note follows at the heart, sweet with a touch of salt, before sandalwood, musk, vanilla, and white ash leave a warm, sensual, long-lasting finish. The men’s fragrance begins with blood orange and ginger, lively with a touch of sunshine, then moves into an unconventional floral heart of sage, lavender, and black tulip. Akigalawood, patchouli, and cedar form a steady woody finish that is bold yet mature. Whether worn alone or paired as a couple, they create a one-of-a-kind fashionable mood.
Perfume picks 27. SERGE LUTENS Le Perce-vent Le Perce-vent Eau de Parfum
Imagine finding a quiet space of your own amid a busy life – that is the appeal of Le Perce-Vent. Unlike typical attention-grabbing perfumes, it is a scent that helps you settle down, like a gentle breeze that instantly clears away restlessness.
The only musk fragrance in Serge Lutens’ Black Collection, it blends warm, delicate musk with herbaceous fresh sage and soft, luminous white amber. It smells clean and comforting with a hint of mystery. Whether you are at work, relaxing on the weekend, or need a little time to recharge, it can accompany you through every moment.
Perfume picks 28. Acqua di Parma Luce di Rosa
Elegant, fresh rose fragrances have long been considered the best expression of “femininity.” Yet with so many rose-based perfumes on the market, finding a distinctive rose fragrance is no easy task. Acqua di Parma’s new Luce di Rosa centers on newly blooming Bulgarian rose, adding sunlit citrus to its elegant floral aroma before using woody notes to bring out rose’s deep, sensual side. Its complexity never feels fussy, lending this rose scent unusual depth and dimension.
Perfume picks 29. Valentino Beauty Born in Roma The Gold Uomo Eau de Toilette
Valentino Beauty has introduced a limited-edition Born in Roma The Gold Donna Eau de Parfum in the 2024 Rendez-Vous collection, dressed in gleaming gold. Beneath the brand’s distinctive three-dimensional studded design is a fragrance that combines freshness, energy, and warmth: Italian mandarin essence at the top, captivating gardenia at the heart, and coconut at the base, capturing Rome’s alluring character.
Perfume picks 30. Fenty Beauty Fenty Eau de Parfum
What kind of scent does global superstar Rihanna love? Fenty Beauty’s Fenty Eau de Parfum may be the answer. Designed by Rihanna herself, the fragrance features magnolia, musk, citrus, Bulgarian rose, and other ingredients she personally selected in Grasse, France, the perfume capital of the world. Working with LVMH perfumer Jacques Cavallier-Belletrud, she created a fragrance that holds her memories of Bridgetown, Barbados; Grasse, France; New York; Paris; and Los Angeles. Bold, independent women will surely want to support it.
Perfume picks 31. Issey Miyake Le Sel d’Issey
Issey Miyake’s new Le Sel d’Issey was originally created as a men’s fragrance, yet it is also a good choice for women seeking a gender-neutral scent. Built around the theme of “salt,” this creative composition is intensely fresh, with woody and marine facets that make you feel as though you are between land and sea, surrounded by boundless vitality.
Perfume picks 32. Maison Francis Kurkdjian APOM Eau de Parfum
French fragrance brand Maison Francis Kurkdjian has given its familiar APOM scent new life, combining the original fragrance created for women with a variation on the same theme created for men. The result is that APOM is no longer limited to a particular gender. Bright top notes are paired with sweet orange blossom, lavender, and amber, bringing together sunny sensuality and elegant allure.
Perfume picks 33. To Summer “I” Eau de Parfum
To Summer, a brand rooted in Eastern culture and art, has opened its first Hong Kong store, inspired by stories of anonymous women from Hong Kong’s golden age of manufacturing. The brand primarily takes inspiration from Eastern scents. Its “I” Eau de Parfum combines Eastern philosophy with modern aesthetics, incorporating natural imagery into the bottle design and the fragrance’s layers. “I” is a scent representing freedom and imagination. Perfumer Véronique Nyberg uses rare ingredients including French narcissus absolute,
Chinese Buddha’s hand extract and French balsam fir extract to bring strength and softness together perfectly. It also expresses an understanding of and respect for modern women, celebrating women’s diversity. It is suited to those who seek a lifestyle where taste resonates with the soul.
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