Marc Jacobs Beauty is back, and this new packaging is seriously too hot to handle
This drop of new products is on fire
Key takeaways
- The brand will make a major return to the market on June 1, 2026, with an all-new makeup collection.
- The initial launch will include 7 key new products, including a multi-use blush stick.
- Classic contour products return in upgraded versions, with 8 shades available.
Lately, the beauty scene has seemed dominated by minimalist “barely there” makeup, with everyone seeking a natural, no-makeup look. Yet at this moment, the brand with the rebellious spirit of New York’s streets has finally announced its return. After a five-year wait for beauty fans, Marc Jacobs Beauty is confirmed to return to the market in 2026 with an all-new, upgraded makeup collection.
- Related reading: LVMH confirms sale of Marc Jacobs for as much as US$ 1 billion!
A New York street-inspired aesthetic beyond minimalism
Since the brand discontinued its products in 2021, many women have found it hard to part with their old favorites. This time, designer Marc Jacobs is moving away from the clean-beauty trend of recent years, redefining makeup as a medium for creativity and self-expression.
The new collection is full of New York street style, with formulas that emphasize resistance to the elements. New York’s weather is highly changeable: makeup has to stand up to the transition from hot, humid streets to heavily air-conditioned offices. These protective “city-proof” formulas are also well suited to humid summers in Taiwan and Hong Kong.
For Marc Jacobs, beauty is like fashion: it’s about finding joy through color and texture.
7 eye-catching products in the initial launch
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The first launch, arriving June 1, 2026, includes 7 new products for eyes, lips, and contouring. The most exciting is undoubtedly the Joystick Blush Stick, a multi-use blush stick. Available in pink, orange, red, purple, and more, it can be used on the lips and cheeks for easy touch-ups on the go.
Another highlight is the upgraded Legally Bronze contour powder, which comes in 8 shades to suit different skin tones. For eye makeup, there are the Draw This Way eyeliner and Born Star eyeshadow, available in matte, metallic, and duochrome finishes, all designed for those who love experimenting with bold color.
Playful packaging that breaks the rules
Longtime fans will likely notice that the new packaging has a cuter feel than before. The glossy, all-black, cool-toned look of the past is gone, replaced with the brand’s signature daisy, heart, and star motifs.
The brand also emphasizes that there are no fixed rules for using these products. You can use highlighter as eyeshadow or a lip-and-cheek cream as an eye primer. This intuitive, playful approach to makeup is the spirit the brand wants to convey.
At a time when major brands are launching sheer, skincare-focused base makeup, the return of Marc Jacobs Beauty is bound to make waves in the market. Its saturated colors and high-impact metallic finishes bring back the pure fun of makeup.
If you’re also tired of the same no-makeup makeup look, these surprising new releases are well worth looking forward to.
Beyond this story, here are a few recent reports worth checking out:
- Time to switch up your makeup bag: Prada Beauty’s new purple collection is here, with Zendaya’s blackcurrant fragrance dropping too!
- The no-makeup glow holy grail just got an upgrade: Clé de Peau Beauté Skin Beauty Enhancer primer, is this new launch after 6 years better than the hero primer?
- Everyone’s Copying Zara Larsson! From Butterflies to Rhinestone Eye Makeup, Is Maximalist Beauty Coming Back?
