Summer juice lips upgraded: tipsy cola shades turn up the attitude, and fwee’s U.S.-exclusive is now available in Hong Kong too
Deep-toned glassy lips with full-on vibe
Korean-style “tipsy” makeup looks have been generating plenty of buzz lately, and glossy, dewy lips are an essential part of Korean makeup. Yet most plumping lip glosses on the market come in light, pink-toned shades, making it genuinely hard for those who prefer an edgier look or have deeper skin tones to find their perfect shade. If you’re looking for a dark lip color that brings out a more mature side, keep an eye out for Korean makeup brand fwee‘s cola-toned collection, previously available only in the U.S., which is about to arrive in Hong Kong.
- Related reading: Why is your makeup the only one that slips? The steps behind a flawless makeup look: Follow them for a smooth, long-lasting, flawless base, too!
fwee has given its hugely popular 3D Voluming Gloss a fresh new spin with the eye-catching “Dirty Cola Moment” collection. Breaking away from the idea that glossy lips have to be sweet, the collection takes inspiration from cola’s rich shine to create deep, low-saturation lip looks.
Most appealingly, it carries on fwee’s signature coating-like gloss technology, replacing the traditional lip-stain effect with a high-shine film-like finish. The moment you apply it, light reflection helps blur lip lines, leaving lips plump and smooth as though they’ve just been filled. Worn alone or layered, these tipsy, subtly sexy deep shades instantly enhance your overall look.
What intensity levels are available in fwee’s new cola shades?
Those who have used fwee know that the brand’s intensity-level concept is one of its most thoughtful features. Dirty Cola Moment is no exception, with two new shades, Dirty Cola and Cherry Cola, each available in 30% and 70% versions.
The 30% versions are sheer and natural, and look beautiful even on bare lips for work or school. The 70% versions deliver rich, high-impact color, making them ideal for parties or whenever you want to make your lips the focus of your makeup. These four new shades were designed with different skin tones in mind, especially medium to deep skin tones, so there’s no need to worry that a deep glossy lip look will be hard to pull off.
The new collection will officially arrive at Hong Kong’s fwee Agit stores on May 1. To celebrate the launch, the brand is also holding its large-scale monthly fwee festival event from May 1 to May 10, with cumulative tiered discounts that increase the more you buy. Choose any products you like, excluding tools and lip-care products, and get HK$ 30 off 1 item, HK$ 60 off 2 items, and up to HK$ 220 off 6 items. Best of all, these discounts can be accumulated without limit, and there are gifts with qualifying purchases, making this the perfect time to visit the store with friends to swatch shades and stock up.
Deep-toned glossy lip tints are genuinely rare, since balancing high shine with an even deep color is difficult. This time, fwee’s Dirty Cola Moment collection perfectly addresses the patchiness dark lip tints can easily develop. Try 30% Dirty Cola as an everyday touch-up favorite: its subtle cola hue gives lips an easy, laid-back beauty. For a weekend date, layer 70% Cherry Cola over your usual matte lipstick for an intensely dimensional finish that will have people asking what lipstick you’re wearing.
Besides this article, here are a few recent stories worth checking out:
- Say no to makeup melting in the heat! fwee launches a brightening primer, plus a shaking mist for a fresh peachy soft-matte finish
- Say goodbye to the “the more you spray, the drier it gets” hydration trap: viral Korean jelly mists to try now, Biodance and Medicube are must-haves
- The most healing autumn escape: Karuizawa’s Shishi-Iwa House welcomes the Hunter’s Moon with 2 exclusive experiences
