Shape your lips into everyday luxury with Louis Vuitton’s first Monogram lip liner

Key highlights

• Luxury brand Louis Vuitton has launched a new beauty product, the LV Crayon Lip Liner, conceived by Dame Pat McGrath, the brand’s creative director of makeup. It brings the precise lip techniques she developed backstage at fashion shows into everyday makeup routines.
• Designed by Konstantin Grcic, the pencil features a gold cap inspired by the iconic Monogram Flower, a matte black wooden barrel, and a gradient-colored core, turning a makeup tool into a collectible accessory with finely crafted details.
• Enriched with peptides, the formula has a creamy, smooth texture that glides on lightly and delivers a soft-focus, plumping, and anti-feathering effect. It is designed to pair with LV Rouge lipsticks and LV Baume lip balms.
• The collection includes 10 shades, including the beige-brown Beige Atlas, warm rosy nude Nude Rêverie, and signature Louis red Rouge Louis. The brand is also releasing a professional lip-blending brush, sharpener, and Monogram canvas roll-up case for lip liners, among other accessories.

La Beauté Louis Vuitton is entering a new chapter. Following its lipsticks and lip balms, the brand has officially introduced the LV Crayon Lip Liner, conceived by Dame Pat McGrath, its creative director of makeup. It brings the precise lip techniques she has developed over years backstage at Louis Vuitton fashion shows into everyday makeup rituals.

Turning lip liner into Monogram art

LV Crayon is a finely crafted object made to be treasured on the go. Inspired by Louis Vuitton’s iconic Monogram Flower and designed by Konstantin Grcic, it has a distinctive look while offering greater control when held and applied. The matte black wooden barrel, gradient-colored core, and gold Monogram Flower cap carry LV’s signature craftsmanship through every visual and tactile detail. More than a step before makeup, it is a beauty collectible that draws a second glance on the vanity.

Designed to pair with LV Rouge lipsticks and LV Baume lip balms, LV Crayon can refine the lip shape, define the contours, or create contrast and gradient effects. Its peptide-enriched formula has a creamy, smooth texture that glides lightly over the lips while delivering a soft-focus, plumping, and anti-feathering effect. Pat McGrath also sees lip liner as the starting point of a makeup look. From soft-focus nude lips and ’90s brown lip liner to red-carpet-worthy sculpted nude lips and bold red lips, LV Crayon makes lip contours more precise and the overall look feel more complete.

10 shades, from nudes to classic red lips

The collection offers 10 shades spanning refined nudes, rosewood, browns, plums, and vivid reds. From the soft beige-brown Beige Atlas and warm rosy nude Nude Rêverie to the cool-toned rose Rose Whisper, the brand’s signature Rouge Louis, and the deep Bordeaux Monogram Rouge, they can create different lip looks to suit different makeup needs.

To extend the beauty ritual of La Beauté Louis Vuitton, the brand is also introducing a professional lip-blending brush, sharpener, makeup pouch, and Monogram canvas roll-up case for lip liners. From a single lip liner to a complete set of lip tools, LV reinterprets beauty as an everyday expression of style and an art of collecting. For those who love polished lip looks, LV Crayon is more than a tool for defining the lip contours; it is a new creation that brings Louis Vuitton’s spirit of travel, craftsmanship, and Pat McGrath’s backstage makeup artistry into the palm of your hand.

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