Surprised it’s even more charming this way? SHIRO’s founder personally shares the inspiration behind the limited Flower Tea perfume and insider layering tips

Key highlights

• SHIRO’s first directly operated store in Hong Kong is located at K11 MUSEA in Tsim Sha Tsui and carries the brand’s full product range.
• The opening-exclusive “Flower Tea Perfume” is priced at approximately HK$ 220 per bottle and features a translucent herbal floral scent.
• The brand has revealed a hidden tip: layer the Flower Tea Perfume with the Earl Grey Body Mist to create a deeper tea fragrance.
• For skincare, pair the Herbal Skin Care Mask with the Mugwort Moisturizing Essence Mist for double the hydration.

Whenever that Japanese emblem of minimalism and purity comes to mind, SHIRO’s white bottles instantly capture the hearts of countless women. Being surrounded by the soothing scents of natural botanicals, whether at home or out and about, is a lovely expression of refined living. For this feature, POPBEE invited Hiroe Imai, founder of Japanese clean beauty and fragrance brand SHIRO, to share the secrets behind its pure scents and reveal hidden ways to use SHIRO products.

• Related reading: SHIRO arrives in Hong Kong: The editorial team’s Top 6 under-the-radar picks, and fragrance lovers really can’t sit still this time!

On past trips to Japan, SHIRO’s directly operated stores were always packed with style lovers seeking natural scents. The SHIRO team shared that data on overseas customers purchasing products at its stores in Japan consistently places Hong Kong shoppers among the top, making the brand aware of just how much Hong Kong loves SHIRO. Surprisingly, beyond the fragrance line popular on social media, Hong Kong customers also make up a considerable share of skincare purchases, reflecting high expectations for “making the most of the appeal of natural ingredients as simply as possible.”

A moment of breathing room created for Hong Kong

To celebrate this meaningful launch, the brand has introduced a limited-edition “Flower Tea Perfume.” As the team created this limited fragrance for the city’s fast-paced rhythm, they kept returning to the importance of those everyday moments when women can unwittingly relax and take a breather.

To give readers a clearer sense of the fragrance’s layers, the brand shared the thoughtful blending of old and new behind it: “We blended Hong Kong’s flower tea culture, which has long felt familiar, with the light, energetic, stylish, and crisp character of modern Hong Kong to create a scent that is nostalgic yet full of freshness. Amid the effort of daily life, it allows the mind to relax and move forward again with its head held high.” This special creation offers those of us who love refined living a gentle pause in life and a source of strength.

Limited-Edition Flower Tea Perfume vs. White Tea Perfume

The regular “White Tea” is a classic scent that opens with citrus, then settles into a grounded tea fragrance, leaving a fresh impression. By comparison, the new limited-edition “Flower Tea” is fresh and cool, with a deep, soft, elegant green character.

Along with the freshness of citrus, the opening layers in dewy green notes for added depth. Over time, slightly bitter tomato leaf and soft rose blend into a translucent herbal floral accord (Floral Green). The drydown gently unfolds with roasted tea notes and grounded woody musk, leaving a delicate trail that feels as though it has naturally melded into the skin.

Beyond simply spraying it on, the brand is generously sharing two “hidden ways to use it” for the first time, for women seeking a scent that won’t smell like everyone else’s and the ultimate skin-like feel.

Hidden Ways to Use SHIRO Flower Tea Fragrance

On the possibilities of extending a fragrance experience, Ms. Imai shared a layering formula that doubles its appeal: “Flower Tea Perfume × Earl Grey Body Mist.” She explained: “When the Flower Tea and Earl Grey scents are layered together, the sweetness settles just enough to bring out the tea notes’ distinctive layers and depth. It adds a gentle sense of grounding to the lightness, making for an exceptionally comfortable combination.” While pairing perfumes is appealing, using a body mist alongside perfume lets you care for your body while enjoying a fragrance impression that differs slightly from your everyday scent. That’s where its appeal lies. She also encourages everyone to combine different products and freely experience the broader possibilities fragrance can offer.

Hidden Use: Herbal Skin Care Mask × Mugwort Moisturizing Essence Mist

When discussing the brand’s commitment to developing natural ingredients, the team admitted that balancing “preserving the original character” with the feel of a product is the most challenging part. For Asia’s humid weather or seasonal transitions, they highlighted an advanced mask tip: “Herbal Skin Care Mask × Mugwort Moisturizing Essence Mist.” The Herbal Skin Care Mask contains 15 botanical ingredients and can tighten pores while addressing various skin concerns, even when used on its own. Ms. Imai shared: “For even smoother skin, try generously spraying the Mugwort Moisturizing Essence Mist over the mask while it’s on your face. Its oils help deliver the herbal essence deep into the skin, leaving it smoother and plumper.”

Rather than pursuing heavy synthetic fragrances, SHIRO ‘s commitment to carefully assessing the original character of natural ingredients with all five senses, based on each year’s climate and environment, is this season’s most refined choice. With their clear bottles and minimalist lettering, the products make your vanity feel as though it has stepped into the brand’s pure universe. Japanese brands’ dedication to craftsmanship is simply irresistible: even the most hydrating personal care can instantly become a soothing daily ritual.

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