A sensory party just for dogs: Aesop Paw Parlour arrives in Hong Kong, bring your pup to customize a special neckerchief

Do you worry about the smell your dog brings home after rolling around in the grass on walks? Bath time shouldn’t be a stressful task; it can be a soothing, intimate moment for you and your dog. In 2026, Aesop has turned its attention to these lovable companions with a playful project for its popular Animal Wash.

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This event is a feast for the eyes and nose, while also showcasing the brand’s newly launched Reverence Hand Serum, so pet owners can treat their own hands while caring for their pets.

A sensory party just for dogs

Those familiar with Aesop probably know that this classic Animal Wash has long had a place in the bathrooms of many homes with pets. Its formula blends the fresh scents of lemon rind, tea tree leaf, and spearmint, designed for dogs’ sensitive sense of smell. The gentle conditioning ingredients won’t overstimulate them, while lathering it up also cares for owners’ hands. Many people even make it their preferred everyday hand wash.

At the upcoming “Aesop Paw Parlour | 毛孩美容院,” the gentle Animal Wash will be waiting beside the in-store sinks, inviting pets and their owners to enjoy washing paws and hands together.

Custom bandanas and Polaroid portraits

Along with the soothing fragrance experience, professional consultants have prepared thoughtful, aesthetically designed gifts for visiting dogs. On-site, they’ll take a treasured Polaroid pet portrait of your dog and offer a custom bandana designed for its neck.

Pet care has drawn the attention of an increasing number of brands in recent years, but what truly moves people about Aesop is the way it extends its serene brand aesthetic to pets, turning bath time into a premium, mutually healing experience.

Three Hong Kong pop-up locations and reservation details

As space and appointments are limited, this tranquil sensory experience is by reservation only. Below are the event times at participating stores in Hong Kong. Remember to call the stores ahead of time to arrange a visit for your dog, then take them along to follow the fragrance and discover this surprise.

• Aesop New Town Plaza: July 25-26 (2 p.m. and 5 p.m.)
• Aesop The Galleria: August 1-2 (2 p.m. and 5 p.m.)
• Aesop Hollywood Road: August 8-9 (2 p.m. and 5 p.m.)

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