When AI Can Generate Anything, Prada Chooses Hand-Drawn Animation! Tapping a Disney Legend for a Nostalgic Holiday Campaign

A legendary Disney animator brings childhood memories back to life

 

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Prada tapped veteran animator John Pomeroy, who joined Disney in 1973 and contributed to iconic films including Winnie the Pooh and Tigger Too, Pocahontas, and Treasure Planet. Now, he brings his familiar hand-drawn style to Prada’s world, using delicate linework and lively characters to create a winter scene straight out of a classic animated movie.

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Live action meets hand-drawn animation, with surprises in every frame

 

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The most enchanting part of this campaign is how it naturally weaves live action with traditional hand-drawn animation. Photographed by Glen Luchford, the live-action shots were layered with hand-illustrated snowy landscapes, cozy interiors, and playful animal characters. From a fox keeping Maya Hawke company on a winter stroll to a mischievous mouse running off with Sadie Sink’s shoe, fairytale surprises pop up throughout. To make the cast fit naturally into this animated world, lighting, shadows, and perspective had to be calculated down to the millimeter.

When everyone prioritizes speed, Prada chooses to slow down

 

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Instead of turning to AI for a quick fix, Prada returned to traditional hand-drawn craft, drawing every single frame by hand. The brand even shared behind-the-scenes sketches, revealing the iterations behind character movements and scene designs. In an era where AI can spit out polished visuals in seconds, Prada uses every stroke to remind us that art isn’t just about the finished product—it’s about the time and heart poured into it, bringing back the unique warmth only hand-drawn animation can deliver.