Breaking the rules of traditional preppy style! ROSÉ personally shows how to wear Levi’s laid-back Loose Prep must-have pieces

Do you ever feel a little tired of opening social media every day and seeing all the outfit formulas the algorithm serves up? As everyone starts dressing alike, the secret to escaping that “cookie-cutter” look often isn’t buying complicated pieces, but having the confidence to break the rules.

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On August 4, 2026, Levi’s officially launched its new “Keep it Loose” campaign, once again enlisting ROSÉ, one of pop culture’s most influential style icons, to front it. What makes this campaign special is that ROSÉ personally styled every detail of the looks in the campaign images, fully showcasing her talent for a sensibility that seems effortless yet is refined to the core.

Going beyond the dress code: What exactly is Loose Prep?

Traditional preppy style likely brings to mind buttoned-up shirts, pleated skirts, and fitted cuts. This season, Levi’s introduces Loose Prep, a relaxed take on the style built around the idea of dressing casually.

Rather than strictly following the dress code, there’s something more appealing about knowing the rules and then breaking them. Captured on film by British photographer Mel Bles, ROSÉ wears Loose Taper and Loose Boot jeans with a tank top, cropped knit, and denim jacket, layering traditionally formal preppy pieces into a relaxed look with depth.

These two pairs of jeans worn by ROSÉ are ones to watch!

The two featured jeans are undoubtedly the most eye-catching pieces in this campaign. First up is the Loose Boot. For women who want to flatter their legs without looking overly deliberate, this pair is the perfect answer. In the campaign images, ROSÉ pairs them with a brown belt and flat split-toe shoes. The hems subtly flare with the line of the leg, visually lengthening the lower body.

The other pair, the Loose Taper jeans, has a bold silhouette with a streetwear feel. Its smooth, roomy-to-tapered line and low-rise cut look sharp and carefree with a striped knit casually tied around the waist. At this price point, Levi’s® has consistently maintained a high standard in denim weight and wash colors. This season’s washed gray-brown and classic deep blue are both exceptionally well executed, making them enduring choices for your fall and winter wardrobe that you can wear for seasons to come.

Limited-edition ROSÉ photocard giveaway

Along with the tempting clothing pieces, the brand has prepared an exclusive surprise for readers in Hong Kong. Starting today, register as a new Levi’s RED TAB™ member at designated Levi’s stores in Hong Kong or purchase any item from ROSÉ’s collection to receive one limited-edition ROSÉ photocard (design selected at random). One mystery “hidden surprise” version is also included, available only while supplies last.

The collection is now available at Levi’s stores at Harbour City in Tsim Sha Tsui, Langham Place in Mong Kok, Times Square in Causeway Bay, Festival Walk in Kowloon Tong, and New Town Plaza in Sha Tin. If you’re looking for the perfect pair of jeans for fall and winter, stop by to try them on and experience the appeal of Loose Prep for yourself!

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