No need to hunt for resellers anymore: MAKEUP BY MARIO is landing at Sephora Hong Kong, with the Top 5 must‑buy bestsellers revealed!
This eyeshadow palette is guaranteed to sell out in seconds once it launches😍
Summary
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MAKEUP BY MARIO is coming to Sephora Hong Kong, and the brand has revealed pricing for its most popular products.
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The Ethereal Eyes eyeshadow palette is priced at HK$ 620 and brings together 12 wearable neutral shades.
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The Soft Pop cream blush is HK$ 300; the shade Pinch Me Pink gives a fresh, natural-looking glow.
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The F1 double-ended foundation brush is HK$ 315 and is a secret favorite for creating a flawless, polished base.
Founded by Kim Kardashian’s go-to makeup artist Mario Dedivanovic, MAKEUP BY MARIO has quietly taken off on social media over the past few years for making it easy to create a polished, high-end look. Now, the brand beauty lovers have been eagerly awaiting is officially coming to Sephora Hong Kong. From the hugely popular Ethereal Eyes Eyeshadow Palette (HK$ 620) to the MoistureGlow Plumping Lip Serum (HK$ 225), we’ve rounded up 5 must-buy products so you won’t be scrambling when it launches.
No wasted shades: One palette for everyday and party looks
You can’t talk about MAKEUP BY MARIO without mentioning the often sold-out Ethereal Eyes™ Eyeshadow Palette: The Original (HK$ 620). For many, it’s the ultimate neutral palette, with 12 wearable shades in matte, soft satin, and subtle shimmer finishes. The formula is incredibly fine and doesn’t kick up any powder.
Whether you’re after a sheer, natural everyday look or a deep evening eye, it can handle both with ease. Just look at those shimmer shades: swept onto the lids, they give off a delicate sparkle like shooting stars streaking across the night sky. So pretty!
Like you were born with great skin: Contour stick and dewy cream blush
If you prefer a natural, lightweight look for everyday wear, the SoftSculpt® Shaping Stick (HK$ 300) is a reliable choice. Its creamy formula melts on contact with the warmth of your skin, leaving no obvious lines.
The Soft Pop Plumping Blush Veil (HK$ 300) also deserves a special mention. If you’re looking for a product that gives your cheeks a natural flush, the wildly popular Pinch Me Pink shade is definitely worth adding to your cart. Formulated with hydrating hyaluronic acid, it brightens the complexion when patted onto the cheeks and gives them a beautiful dewy glow, making it ideal for creating an effortlessly put-together look.
A hidden gem: The F1 dual-ended foundation brush
The right tools can instantly improve the finish of your makeup. Beyond the makeup itself, the brushes Mario developed are also favorites among beauty insiders. The F1 Makeup Brush dual-ended foundation brush (HK$ 315) has fluffy bristles on one end for evenly blending base makeup over larger areas, while the other has a slightly angled shape for precisely working around the nose and under the eyes. At this price point, its bristles are noticeably softer and pick up product better, which is especially helpful when you’re rushing out the door.
For plump, glossy lips you’ll love
Whenever the seasons change, your lips are often the first to signal that they’re dry. The MoistureGlow™ Plumping Lip Serum (HK$ 225) has been a bestseller for years and is an essential for touch-ups on the go. Its high-concentration serum formula and unique texture, which melts on contact with the warmth of your lips, smooth over lip lines in one swipe and give lips a clear, dewy K-beauty glow.
The full MAKEUP BY MARIO line will soon officially launch at Sephora Hong Kong stores and online. After seeing these 5 bestselling picks that are as good-looking as they are practical, are you already eager to swatch them in person?
Join POPBEE Circle and subscribe to the POPBEE newsletter for the latest updates, and get early access to exclusive perks and discounts. Beyond this article, here are a few recent stories worth checking out:
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