Even smaller and more charming for 2026: a look at all four sizes of the CHANEL 25 line, with the mini bags that are just irresistible

If a bag can carry more than everyday essentials and embody a lifestyle that moves freely between different roles, then CHANEL 25 is exactly that. This season, the brand invited visionary director Michel Gondry to create its campaign film, led by brand ambassador Margot Robbie and featuring pop icon Kylie Minogue. Inspired by the classic song “Come Into My World,” it unfolds on the streets of Paris as a fluid narrative of “multiple selves.” Each version of her carries a different CHANEL 25, reflecting different styles and moments in life – a concept that perfectly speaks to the bag’s design at its core.

• Related reading: When it comes to bags, of course you want it all: CHANEL’s latest show lets us have two classics at once, the 2.55 and 11.12!

Four sizes for every pace of life

Launched in 2025, CHANEL 25 continues the brand’s thoughtful use of its classic codes, including quilted leather, leather-woven chain straps, and the double-C logo, bringing new proportions and silhouettes to familiar elements. Two signature pockets are incorporated into the bag, while its soft hobo shape creates an easy elegance. The collection comes in four sizes, from practical everyday options to lightweight styles for on the go, offering a choice for every occasion. In this campaign, the camera lingers especially on the CHANEL 25 mini bag.
Its more compact proportions make for a cleaner, sharper silhouette without compromising the brand’s signature attention to detail.

The mini comes in the fullest range of colors, from classic black and off-white to deep burgundy, light green, and patchwork designs, with each one seemingly made for women with different personalities. The materials are equally varied: smooth or grained calfskin, crinkled leather, and even denim and canvas give this mini bag a touch of casualness and playfulness alongside its refined appeal.

When a classic gets smaller, style becomes even freer

 

View this post on Instagram

 

A post shared by CHANEL (@chanelofficial)

CHANEL 25’s appeal lies not only in its continuation of the brand’s classics, but in how its proportions redefine elegance. It can be your sharp, composed self during the day or another, lighter and more carefree side of you at night; a precise companion in a busy life or a choice made purely for style. And perhaps it all starts with that “just-right” mini size!

Join Popbee Circle and subscribe to the Popbee newsletter for the latest updates, and get early access to exclusive perks and special offers! Beyond this article, here are a few recent stories worth checking out: