從選物店起家，Opening Ceremony 的紐約店舖是許多人到訪必逛的行程之一，不過稍早官方卻宣布了一個震驚的消息，便是 Opening Ceremony 將在 2020 年關閉全數店舖，也代表這間開業近 20 年的店，將要正式走入歷史。
雖然是將店舖關閉，不過可不代表這個舉動是因為品牌走下坡，事實上背後原因便是出自於 Opening Ceremony 換了投資者，正式由 New Guards Group 集團收購，也是集團繼購入 Ambush 多數股份之後最新的合作對象。而根據官方表示，Opening Ceremony 與 New Guards Group 成為夥伴之後，將會集中發展自有品牌的部分，面對近年來快時尚的轉型、電商的新起，Opening Ceremony 希望可以有些時間重新調整步伐，將主理人 Humberto Leon 和 Carol Lim 引以為傲，那些好玩、充滿實驗性的眼光與特色，透過全新的型態展現。儘管關閉店舖這個大動作引起不少討論，不過俗話說休息是為了走更長遠的路，期望未來的 Opening Ceremony 會帶給大家更好的面貌！
This is why it’s incredibly emotional for us to announce today that we will be closing our Opening Ceremony retail locations sometime in 2020. We’ve made a decision to focus on growing Opening Ceremony collection and brand with our new partners, New Guards Group, and expand the designs of Opening Ceremony. Our brand takes the beautiful spirit of experimentation, fun and collaboration embodied in our stores and imbues this energy into the clothing we make. We know our decision may surprise you and it may be interpreted in many different ways. Ultimately, in this time of immense change in the way that people shop, we still believe in the power of passionate and unique retail. But we also believe in the necessity for change, reflection and an opportunity to refresh. This is a moment of transition for Opening Ceremony and, together with our new partners, we are taking the chance to step back and evaluate the future of our Opening Ceremony retail experience. We are stepping back from multi-brand retail, for a moment, so we can come back with an experience that is just as inspiring, filled with love and relevant for the years ahead as Opening Ceremony has been.