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疫情下的最大贏家:銷量飆升 48%,10+ 正在折扣的高質感單品!
疫情下的最大贏家!為什麼大家都喜歡在這買?因為太好逛了💸
奢侈品牌與快時尚在疫情之下,受到了嚴重的打擊,Coach 日前公佈收入下降,母公司未來不排除關閉旗下品牌店舖,但另一方面線上銷售數字卻增長三位數,可以見得後疫情時代下電商平台的成長相當驚人,而本次在奢侈品牌尚未好轉的情況下,最大贏家卻由奢侈品電商平台 Farfetch 獲勝!
隨著消費習慣和生活模式改變,大眾將購物需求從實體店舖轉往尋求在網路平台,從原先的網購盛行到現在受到疫情影響而加劇,其中電商平台 Farfetch 便是這段期間的最大受益者之一,在近日各大品牌與平台紛紛公佈最新財務報表,一片赤字虧損的情況下,奢侈品電商 Farfetch 卻開出捷報,銷售額較去年同期增長了 48%,達到 7.21 億美元,而 Farfetch 與其他競爭平台區別開來的主要原因之一,便是與 Gucci、Burberry、Fenty 等奢侈品牌打造的獨家系列,以限定發售來吸引消費者,在奢侈品牌銷售低迷,滯銷庫存增加的情況下,對電商平台的益處也就越大,這回 POPBEE 便為各位直接從中挑選 10+ 正在折扣中的高質單品,趕緊趁著這波優惠價時購入!
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