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Fashion

引起熱議：Gucci x 哆啦 A 夢聯名系列，換了一個全新風格？

這是我們認識的哆啦 A 夢嗎？🤣

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面對即將到來農曆新年，各大品牌除了推出 2021 新春系列外，當然不會錯過每年都要搭上生肖來應景，尤其對於特別注重喜氣與過年習俗的中國市場，對於奢侈品牌們來說鎖定生肖來推出限定系列更是每年的重頭戲，而才剛與 The North Face 合作推出首個聯乘引起熱烈迴響的 Gucci，另外與哆啦 A 夢 Doraemon 聯名系列同樣也是焦點，這回此系列也要搭上「牛年」？

doraemon gucci collaboration collection lunar chinese new year campaign handbags phone cases sneakers release

doraemon gucci collaboration collection lunar chinese new year campaign handbags phone cases sneakers release

說起卡通人物，似乎總有一點與高端精品形象不合的感覺，不過近年來奢侈品牌在設計與行銷日漸年輕化，期望可以在老字號的高級基因之中，融合些許的潮流與時下流行元素，吸引不同年齡層與多元化的消費族群，Gucci 在創意總監 Alessandro Michele 的帶領之下成功將復古設計與 Disney 等與這回加入的哆啦 A 夢做結合，可愛療癒的融化時尚迷的心。

doraemon gucci collaboration collection lunar chinese new year campaign handbags phone cases sneakers release

doraemon gucci collaboration collection lunar chinese new year campaign handbags phone cases sneakers release

doraemon gucci collaboration collection lunar chinese new year campaign handbags phone cases sneakers release

而上次才介紹完 Gucci x 哆啦 A 夢 Doraemon 聯乘系列（詳文點此），這回關於此系列沒想到又迎來新的設計，品牌在多款經典的手袋、服裝與配件款式上，除了加上 Doraemon 的身影外，竟然更將哆啦 A 夢換上了牛年的衣服，這位經典的漫畫人物穿上了頭上多了牛角，完美搭上牛年熱潮，包括連帽衫、手袋、帽款與運動鞋等單品上都可以見到標誌性的復古雙 G 圖騰巧妙地與牛版的哆啦 A 夢融合在一塊，有興趣的人不妨前往官網選購 Gucci 2021 農曆新年系列吧！

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